CELEBRITIES and wannabe social media stars would be nervous this morning following news Instagram is deleting fake and spam accounts.
In a move which is set to slash the social media following of millions, the online juggernaut has begun deactivating accounts which are inauthentic.
This will affect celebrities, bloggers and internet personalities who have bought followers in a bid to seemingly increase their social media reach.
A notice which went out to those with an Instagram account read, “In December 2014, we’re fixing an ongoing issue that incorrectly includes inactive or fake accounts in follower/following lists…We’re in the process of fixing an issue that incorrectly includes inactive or fake accounts in follower/following lists…As we remove these accounts, some people may notice a decrease in their follower/following counts.”
Instagram’s communications chief Gabe Madway said the move will allow Instagram to clean up their system.
“Follower counts will be fully accurate and only reflect the actual human beings or actual accounts that are following you,” Mr Madway said.
“We want you to believe that your interactions and the people you share with are real people and are following you in good faith.”
Those set to be affected by the move will receive a notification from Instagram, which today overtook Twitter in its number of users. Facebook is still at number one as the most used social media site.
New figures reveal more than 300 million people use Instagram each month, a rise of 100 million since March.
Just like Twitter, Instagram will also allocate verification ticks to public figures and brands to highlight their authenticity and wean out fake accounts.
The move comes will provide transparency for advertisers who will now be able to see how many people their clients are reaching.
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