The Oxygen network is trying to rebrand its image, and Misty
Copeland is going to help it do just that. Oxygen's newest reality
show, The Misty Copeland Project, will follow a group of young dancers as they pursue their dreams in New York City.
According to a press release from Oxygen, Copeland will star
as a mentor to the dance hopefuls. “With the opportunity of a lifetime
and chance to catapult to the top of the ballet world, these aspiring
dancers' passion, commitment and hard work will be center stage in
Misty's master class,” Oxygen's press release stated.
Oxygen's rebranding efforts are to be commended. The network
should offer more options for viewers in the 18-34 age bracket besides
its long-running show Bad Girls Club.
"From the unbelievably inspirational and talented Misty
Copeland, to the bold young women experiencing life abroad, the new
development slate appeals to a multitude of female viewers," said Cori
Abraham, senior vice president, development and international, at Oxygen Media.
"These projects embrace the new Oxygen programming filter, which
focuses on real characters who are on a journey to seek out new
experiences and follow their true passions in life."
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