MSNBC NEWS ROOM NOTES
By Belinda Trotter James
This is the story of a visionary who is living life on her terms, followed her dreams and actually landed her ideal dream job. Would
you leave a wonderful job as a news director in Columbia, South
Carolina to venture to the big apple, New York City to take on a
position as an executive producer? Well, that's exactly what Rashida
Jones did. It's been over a year since she moved from South Carolina to
New York to work for MSNBC as the executive producer for some of the
shows you see on air and managing editor on other projects.
You
know the weather was brutal in New York last winter. That's no way to
treat our newest resident. We laughed and she replied, "It was a tough
winter, but I made it. I got through it. I'm not mad at the change in
weather; I love it. I came here from South Carolina where it doesn't get
as cold. It's a big deal if it hits 40°." The weather may take a
little getting used to, but Rashida did agree that the shopping is out
of this world.
In
a world where there are millions of strangers around you at all times
it can be exciting yet scary to follow your dreams even if it means
going to another city or state away from your family and friends. "I
came here for a job that I was really excited about. I really loved it
and was looking forward to it. It didn’t matter if this job was in
London; the job itself is what drew me here and by the way; it just
happens to be in the most fabulous city in the world. That was just an
extra bonus.” She laughed and continued, “It probably was less of an
adjustment for me than it was for my children. My children were born in
Atlanta and lived in South Carolina. They have never lived in a large
fast-paced city. The adjustment for me was getting them adjusted.” If
you’re wondering how the kids are doing, they are doing great! In the
short amount of time living in the big apple, they are already
accustomed to being New Yorkers. They love it here; who wouldn't …its
New York City! …The city that never sleeps. Kids never want to go to
sleep anyway; therefore this city is perfect for them with a 24/7
cartoon network channel!
MSNBC
VP and executive director Yvette Miley said Rashida Jones is a
visionary who understands strategy and how to lead a team to accomplish
goals. How do you lead a team in an era of social media? "I think part
of it is you have to build a team that you trust,” says Rashida. “You
have to work with people who you trust to make decisions. Part of what
makes our newsroom successful is we set expectations and build a team of
people who want to be a part of that. I am a firm believer in creating
an environment of people who want to work because when people want to
work and they want to be part of an organization, they also want to be a
part of it's success. One thing that has been pretty important to me is
building a team and empowering that team to make decisions that follow
along with our vision. I think the other part is being very clear about
what is that vision. The team knows what it is we are trying to
accomplish and communication is a big part of that. They say that people
who work in communications are the worst communicators. However, if
people understand where we are going and why we are going there, it's
easier for them to execute what it is that you want them to do.
Back
in South Carolina Rashida had the toughest job in local television as a
news director. To the viewer it looks really simple however; behind
the scenes is another story. "It's tough because you have to be all
encompassing. You must have your finger on every single thing that is
happening,” explains Rashida. “It's a big staff especially in the
digital world where we are online 24 hours. It creates a lot of
vulnerability because you want to be first to report something. You want
to be first to cover something, you want it to be exclusive and you
want it to be unique, but there is also a responsibility of being
responsible. You’re in an environment where it is so competitive and
you also have this desire to be first. There is a lot at stake and
there is a lot of risk in a role like that. If that newsroom succeeds or
fails, it's because of your direction and your vision. I feel like
there is more to lose, but there's also a lot of reward there as well.
Seeing a newsroom that you built, created projects, were the lead and
seeing a team not only take on those projects, but own those projects
and execute them well was very rewarding." The business of bringing a
trustworthy news report is serious business. The public depends on the
newsroom delivering information that is on point. People base their
lives on decisions based on what is seen on the news. It was definitely
high stakes involved and Rashida loved every minute of it. It was
definitely a great experience for her to learn how to lead a team from
the bottom to the top.
As
a child Rashida saw herself as a writer. It wasn't until she got to
college that she realized people actually wrote for television. When you
see the news anchors delivering special reports on television, you
don't realize there are 20 people behind them doing the research and
making sure what they say is true. "There are people who write the
stories, do the research and put everything together,” explains Rashida.
“I didn't even know that was an option. I went to Hampton University
because I wanted to write. I knew when I was in third grade that I
wanted a career as a writer.
Reporting
the news is one thing however, how does one not get emotionally
involved in the stories they may have to report to the viewers? Rashida
explains, "It's hard. I mean you condition yourself to not get emotional
and just report the news. There have been stories over the course of my
career where as a mother, there may be a story with a child the same
age as mine or had the same background or experience.
However, you know
as a journalist that your first job is to report the news to the public.
You can take your moment to deal with it after the fact, but when
you’re in that mode and something happens, we have a responsibility to
our audience to report it responsibly.” When Maya Angelou died, Rashida
had to control her emotions because Ms. Angelou is someone that she
followed through her childhood and through her adult years. “I would
remember reciting some of her poems in talent shows and being very close
to her words,” remembers Rashida. “When the news broke that she
passed away, you have that split-second to think to yourself, ‘Oh wow. I
can't believe this
happened.’ Then you condition yourself to switch
your brain to think how do you tell this story to your audience. Then
when you're away from the office, you're off the clock and you have your
alone time, again you condition yourself to deal with it. It’s almost
like a reflex thing at this point.”
When Rashida is not at the job, she
is just like you and I. She watches the news, she cries at the same
things we see reported on the news, she laughs at the same things that a
regular viewer would laugh at, but when you're in the hot seat and
you're leading the coverage, you have to be emotionally focused on
responsibly reporting the news for the audience.
There
are a lot of 24-hour careers and this is one of them. "I’m constantly
plugged in,” say Rashida. “We may have conference calls anytime of the
day or night. It could be a legal thing or breaking news. Even if I'm
not involved in the breaking news, as a journalist if something big
happens overnight, I am plugged in, watching what is happening and
reaching out to my team to make sure that we are covering it. You don't
just turn something like that off and actually you don't want to. I
don't know what I would do if I were on some remote island and didn't
know what was happening. It could be fun, but on the other hand it is so
out of character of what we do. You can only be in this business if
you are really passionate about it. If that's the case, then you want
to be plugged in all the time.”
Rashida
is feeling very good about her life at this time. She is a 30-year-old
happy, healthy phenomenal woman with a dream job in her dream city and
her children love it. By the way, I did not ask her age. She
volunteered it and that shows she is a confident woman in her skin. "I
feel like I’m in a position where I can be a role model to other
people,” states Rashida. “I feel like I'm at a point in my life where I
am making a difference. I’m making a difference in shifting our news
organization; making a difference for people who never even thought
about being in a world like this or never knew it existed. I feel like
I'm that example for people who are coming up and that is very important
to me.
I
bet there's a whole wealth of advice that Rashida could give to those
who want to follow in her footsteps. She does a lot of speaking
engagements with organizations and has a website for journalist who are
going to be our next generation of dynamic reporters and news
personalities. You can check it out at http://www.Newsroomnotes.com “For
me it's a way to tell the Rashida that I knew 15 years ago wide-eyed
and excited what she needs to know. I kind of wrote from that
perspective. I wrote some of the things people have told me or that I
wish I knew when I was starting off,” explains Rashida. "I tell people
that networking is the way to get in the door, but you have to be ready
to work hard and you have to be ready to make sacrifices. This is not an
easy field to work in; you have to really be passionate about it. You
may not make money in the beginning and may work the worst hours you can
ever imagine, but it all works towards the greater good. If you work
hard, make connections and meet people who do what you want to do,
continue to build connections and you will go somewhere. It happens
like that time and time again with people who are serious in wanting to
succeed in this field. It’s about wanting to make a difference and
wanting to do it for all the right reasons. People who sustain
themselves in this field are passionate about story telling. They are
passionate about getting into communities that are not represented
well. They are also passionate about educating people on what is going
on in the world. You just cannot do this job without passion.
Rashida
definitely paid her dues. She worked for a weather Channel for seven
years. She was the director of programming there. She didn't go to
school to learn about the weather however, that was the appeal when she
came in to work for the station. “They were looking for people with a
local newsroom background,” says Rashida. They were very clear that
they were not looking for weather girls. It was a local station in
Norfolk. “They wanted someone who could bring the workflow and
sensibility of a newsroom to the organization. It didn't really run
that way and so they purposely would look for people who knew nothing
about weather, but knew about storytelling,” says Rashida. “The goal
was to take weather and science and make it understandable with people
who didn't have a science background. The people who are watching the
weather channel are not scientists or meteorologist; they are average
people. Therefore, the goal was to figure out how do we make this
content relate to average people?” I think the answer is clear… tell it
in a simplistic story.
It
is very interesting how tornadoes are formed and how powerful they are
however, if the meteorologist speaks in a terminology that is meant for
his scientific colleagues, then it is not interesting for the average
viewer to watch. This is exactly what the goal was for the station’s
viewership. They wanted to make it interesting, fun and understandable
for the average person watching the broadcast.
Now
we know how Ms. Rashida “Passion” Jones can turn an ordinary newsroom
into a productive, team-building machine where everyone gets to play a
vital role and enjoy the sharing of the rewards as well. You can check
your local station to see the well-oiled machine of news reports on
MSNBC.
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Awe inspiring! This story makes you want to dig deep into your heart and dust off those dreams and pursue them with everything in you. Wow, this is a great story!
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